We visited Seoul twice—in 2023 and again in 2025—and it was the city where we ended our second round-the-world trip. Both times we chose to stay in Myeongdong, and it wasn’t by chance: the location, metro connections, and vibrant energy made our days in the city much easier. Choosing where to stay in Seoul makes a big difference in your experience, as each area has a very distinct vibe.
If you’re planning your trip and want to know where to stay in Seoul, this guide will show you the 3 best areas—Myeongdong, Bukchon/Insadong, and Hongdae—with recommended hotels for every budget.
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Best Areas to Stay in Seoul
- Myeongdong – A central and practical area for exploring Seoul on foot. Ideal for shopping, trying street food, and having everything at your doorstep.
- Bukchon Hanok Village / Insadong – For travelers interested in history, traditional culture, and tranquility.
- Hongdae – A youthful, artistic, and alternative neighborhood, perfect for those looking for nightlife, music, and creativity.
Myeongdong
Located in the city center, Myeongdong is probably the most convenient area for first-time visitors to Seoul. With multiple metro lines, countless restaurants, shops, markets, and tourist attractions nearby, it’s where everything happens—and where we stayed twice ourselves.
Best hotels in Myeongdong
- Budget: Ibis Ambassador Seoul Myeongdong – Where we stayed. Great location, functional rooms, friendly staff, and everything you need at an affordable price.
- Mid-range: Pacific Hotel – Another choice of ours. Spacious rooms, a gym, and an excellent location right next to the metro.
- Luxury: L’Escape Hotel – Parisian boutique style, sophisticated ambiance, and highly praised for its decor and comfort.
Bukchon Hanok Village / Insadong
This traditional area, nestled between palaces, alleys with hanok houses, and tea markets, offers a more authentic Korean experience. It’s perfect for those who want to immerse themselves in history while still being within walking distance of iconic landmarks.
Best hotels in Bukchon/Insadong
- Budget: Insadong Hostel – Simple accommodation with a great location and welcoming atmosphere.
- Mid-range: Orakai Insadong Suites – Spacious apartments ideal for extended stays or families.
- Luxury: Ha Nok-un – An authentic hanok experience with all the comfort and exclusivity.
Hongdae
A creative and vibrant neighborhood, Hongdae is the district of students and artists. If you love nightlife, street performances, and alternative shops, this is your place. It also has easy access to the airport via AREX.
Best hotels in Hongdae
- Budget: INNO Hostel & Pub Lounge Hongdae – Good energy, clean, and with shared or private rooms.
- Mid-range: RYSE, Autograph Collection – Creative design, quality service, and spacious rooms.
- Luxury: L7 Hongdae by LOTTE – Rooftop pool, central location, and modern rooms.
Tips for Choosing Where to Stay in Seoul
- For a first visit, Myeongdong is unbeatable in terms of location and transport convenience.
- If you want to explore traditional Korean culture, choose Bukchon/Insadong.
- For nightlife and a creative atmosphere, Hongdae is the best option.
- Gangnam is great for business travelers or those who prefer more modern and luxurious areas.
FAQs: Frequently Asked Questions About Where to Stay in Seoul
What is the best area for first-time visitors to Seoul?
Myeongdong is the best area for a first visit. It’s central, well-served by public transport, full of shops and restaurants, and provides easy access to major attractions.
Is it worth staying in Bukchon or Insadong?
Yes, if you’re looking for a more cultural and traditional experience. The area is quiet, historic, and close to several important palaces.
Is Hongdae safe for tourists?
Yes, Hongdae is safe and very popular among young tourists. The area is lively but safe, with frequent police presence.
Is Gangnam a good option for tourists?
It’s a good choice if you’re looking for luxury, brand-name shops, and a more modern area. However, it’s farther from historical attractions.
What are the best hotels in Myeongdong?
The Ibis Ambassador and Pacific Hotel are excellent mid-range options. For luxury, L’Escape Hotel is highly recommended.
How many days are ideal for visiting Seoul?
Ideally, spend 4 to 6 days to explore the main neighborhoods and attractions, including a day trip to the DMZ or Nami Island.
