Tulum was one of our stops in Mexico during our second trip around the world in July 2024—and what a pleasant surprise! We stayed at Tuk Tulum in Aldea Zama and quickly realized that choosing the right place where to stay in Tulum makes all the difference in the experience. The city has very distinct environments: from the beach area with its famous beach clubs to the more local and lively downtown. That’s why we created this guide with the three best areas to stay in Tulum, along with suggestions for highly-rated hotels for different styles and budgets.
Table of Contents
Best Areas to Stay in Tulum
- Hotel Zone (Beach)
For those who want to be right by the sea, near the beach clubs and paradise-like beaches. This is the most touristy and exclusive area. - Tulum Centro (Pueblo)
Ideal for those looking for a more local vibe, good restaurants, shopping, and more affordable prices. - Aldea Zama
A modern, tranquil area well-located between the beach and downtown. Great for comfortable stays with good infrastructure.
Hotel Zone (Beach)

This is where you’ll be closest to the white sand and turquoise sea. The area has many boutique hotels, beach clubs, and seaside restaurants. It’s the perfect place to stay in Tulum for those who want to experience the more glamorous side of the area.
Best hotels in the Hotel Zone
- Budget: La Chan Cabañita Tulum – Simple but charming, with rustic cabanas and a good location.
- Mid-range: Diamante K – Eco-style hotel with beachfront bungalows. Very popular with couples.
- Luxury: La Valise Tulum – One of Tulum’s most exclusive hotels, with rooms offering direct sea views.
Tulum Centro (Pueblo)

This is where you’ll find the authentic Mexican spirit. With more movement, markets, taquerias, and cafes, downtown is ideal for staying in Tulum if you want to save money and immerse yourself in local daily life.
Best hotels in downtown Tulum
- Budget: Mimosa Tulum – Super cozy, with an outdoor pool and excellent service.
- Mid-range: Zamunda Garden View Apartments – Modern, spacious apartments, ideal for longer stays.
- Luxury: Layla Tulum – Adults Only – Moroccan riad style with a rooftop and pool. Great for couples.
Aldea Zama
This is where we stayed, at Tuk Tulum, and we loved it. Aldea Zama is a new, safe, and tranquil area, perfect for those looking for comfort and wanting to be halfway between the beach and downtown as an option for where to stay in Tulum. Many accommodations here are modern apartments with pools and nice outdoor spaces.
Best hotels in Aldea Zama
- Budget: Mayan Monkey Tulum – A modern hostel with a pool and coworking area. Good option for young travelers.
- Mid-range: Tuk Tulum – Our choice! Apartments with kitchens, pool, gym, and impeccable design. Excellent for longer stays.
- Luxury: Copal Tulum Hotel – The perfect combination of nature and comfort, with a sophisticated style.
Tips for choosing where to stay in Tulum
- If you dream of beach days and sunsets at beach clubs, the Hotel Zone (Beach) is ideal—but be prepared for higher prices.
- For a more local and economical experience, Tulum Centro (Pueblo) is your best bet.
- Aldea Zama is perfect for staying in Tulum if you’re looking for comfort, want to explore both the beach and downtown, and prefer quieter areas.
- Many hotels in Tulum aren’t directly on the beach, even in the coastal zone—always check the exact location.
- If you rent a bike or scooter, you’ll have much more freedom to explore between areas.
FAQs – Frequently Asked Questions
What’s the best area to stay in Tulum for first-time visitors?
For first-timers, we recommend Aldea Zama: a safe, well-located area (between the beach and downtown) with modern apartments at reasonable prices. Perfect for those seeking balance between comfort and access to attractions.
How much does a hotel in Tulum cost on average?
Prices vary by area:
- Hotel Zone (Beach): €150–€500/night
- Tulum Centro: €50–€150/night
- Aldea Zama: €80–€250/night
Do you need a car to get around Tulum?
Not essential. The hotel zone and downtown are walkable or bike-friendly (rental ~€10/day). For ruins or cenotes, we suggest renting a scooter, taxis or renting a car for 1–2 days.